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The “Beautiful” Game?

Well, if your team got knocked out in South Africa, you can always hold on till next year’s women’s world cup is played in Germany.

Although I wonder what FIFA’s up to sometimes.

The official slogan is “The Beautiful Side of 20Eleven” (referencing the 11 player team in soccer, of course).

Everyone should be involved in 2011, when the best women’s [sic] players in the world celebrate the world’s favourite pastime in a typically feminine manner: Elegant, dynamic, technically adept, agile and informal… in short, beautiful.”

(from http://www.fifa.com/womensworldcup/organisation/slogan/index.html)

Now that is some clever semantic work! And you can easily find the obligatory article on Eye-Catching Girls Enhance Allure – on the official FIFA website.

Having

(a) just supervised an LLM in which Osgoode student Katharine Neufeld (along with being an excellent writer and harpist, Katharine is now working as the Legal Information Coordinator at METRAC) explored women’s hockey and the “feminine apologetic”, and

(b) just read Margot (UBC) Young’s piece on the Olympic Ski Jumpers,

maybe I shouldn’t be surprised.  But I was on FIFA’s side about the vuvuzelas, so I feel a bit betrayed.

(I should be clear that FIFA’s got some good stuff up about women’s sport as well. But i did think it was all a bit undercut by other material)

see: Margot Young “The IOC Made Me Do it: Women’s Ski Jumping, VANOC, and the 2010 Winter Olympics” (2010) 18 Const. Forum Const. 95-107 available http://ssrn.com/abstract=1615639.